The short answer: in Italy a brochure site usually costs €800–2,500 from a freelancer and €2,500–6,000 from an agency. A small or mid-sized online shop costs €2,500–6,000 with a freelancer and €6,000–15,000 with an agency. These figures exclude VAT.
There is no official survey of website prices in Italy. We put these ranges together from the price lists and articles that Italian freelancers and agencies published in 2026, which agree closely on these numbers. The price of a real project always depends on what the site has to do.
Price ranges in Italy
|
What |
Freelancer |
Agency |
|---|---|---|
|
Landing page |
€500–1,500 |
€1,500–4,000 |
|
Brochure site (5-8 pages) |
€800–2,500 |
€2,500–6,000 |
|
Company site (10-30 pages) |
€2,000–5,000 |
€5,000–15,000 |
|
Multilingual site |
€3,500–8,000 |
€10,000–25,000 |
|
Small or mid-sized online shop |
€2,500–6,000 |
€6,000–15,000 |
|
Custom web app or internal tool |
€5,000–18,000 |
from €15,000 |
|
Maintenance |
€200–1,000 a year |
€600–3,600 a year |
Brochure site
A site that presents the company, its services and how to get in touch. Below €500 you usually get a ready-made template with your logo and colours. With a custom design, a freelancer starts at roughly €800. An agency charges more because more people work on the project: someone designs it, someone builds it, someone manages it. How we work is on the page about custom websites.
Company and multilingual sites
More page types, more content, often more languages. An extra language is more than a translation: pages, menus, forms and SEO have to be set up for it, and the price often goes up by 30-60%.
Online shop
A shop on Shopify, WooCommerce or PrestaShop. What counts is the number of products and variants, payments and shipping, languages and countries, and above all the links to your management system or warehouse. B2B shops or shops with complex integrations easily go past €20,000. We cover this in the note on how much an online shop costs, and if the shop already exists there is also ecommerce migration.
Web apps and internal tools
Client portals, management tools, dashboards, configurators. Here the ranges are very wide and public data is scarce: the price depends almost entirely on what the software has to do, how many people use it and how many systems it has to talk to (ERP, CRM, invoicing). A serious price needs an analysis first. We cover this on the page about custom web apps.
Maintenance and hosting
Every year you pay for the domain (€10–30), hosting (from about €30 for shared hosting to a few hundred euros for managed hosting) and maintenance: updates, backups, security. A common rule of thumb is 15-25% of the cost of the site, every year. The details are on the page about website maintenance.
Freelancer or agency: what changes
For the same kind of site, an agency costs on average two to three times as much as a freelancer. The difference isn’t just margin:
- How many people work on it. A freelancer does everything alone; in an agency, design, development and project management are done by different people.
- Who is there after launch. If the freelancer is on holiday or changes job, nobody looks after the site. In an agency, more than one person knows the project.
- Rates. A freelancer usually charges €40–85 an hour, an agency €60–150.
- Fixed costs. A large agency also pays for sales staff, account managers and offices, and you find them in the price.
Ortica is a two-person studio in Padua: whoever designs the site also looks after it after launch.
What it costs to do it yourself
With a site builder you only pay the subscription: in October 2026 Squarespace starts at €12 a month and Shopify at €19 a month, billed yearly. The real cost is the time you spend, the limits of the template you pick and what happens when you need something the service doesn’t do.
Why two quotes for “the same site” are so different
Because they are hardly ever the same site. The differences are usually here:
- Template or custom design. A bought and adapted theme costs less at first, but you carry its choices and its weight.
- Who writes the copy and prepares the photos. Whether you do it, or it’s in the quote.
- What happens after launch. Hosting, updates, backups, support: sometimes they’re included, sometimes not.
- Integrations. Connecting the site to a management system is often the biggest item, and the least visible one.
What to ask in a quote
A good quote says what’s included, item by item, and what isn’t. Before signing, ask:
- how many pages or page templates are included;
- who prepares copy, photos and translations;
- what happens if changes are needed during the work;
- who owns the code, theme and domain at the end;
- what it costs the year after: hosting, maintenance, licences.
With us, code, theme and plugins stay yours, and the quote sets out scope, timing and price in writing. If something isn’t defined yet, we say so instead of guessing.
The quickest way to get a real price
Tell us what you need: what the site has to do, for whom, by when, and what you already have. After a chat we send you a written quote. If you have a budget in mind, say so straight away: we’ll tell you what fits and what can wait.
